20 minimalist fashion brands to know and love

They are the minimalist fashion brands we turn to when looking for the height of simplicity, yet with an exuberance of elegance and timeless appeal. With the concept of a capsule wardrobe becoming more frequently employed in our closets, shopping for pieces that can flit interchangeably with seasonal garments and trending silhouettes is a must for many. They are the pieces we turn to when in need of a staple basic, a go-to tee or a worn in pair of jeans and an oversized blazer. Here, we unpack our 20 favorite minimalist fashion brands for you to shop today.

The Row

The bastions of minimalism, look to The Row for your refined leather goods and sturdy cotton t-shirts to see you through many seasons.

Jil Sander

Germany’s Jil Sander will always make our lists when it comes to minimalist brands worth their weight, with a considered range of staples made to last.

Acne Studios

A cult brand known for coats and outerwear, Acne is the minimalist fashion brand to know as we head into Australian winter for another year.

St Agni

Byron Bay’s St Agni carry a range of considered basics in a minimalist palette of black, white, creams and browns ensure each purchase can pair seamlessly with one another.

Esse Studios

Timeless in nature, Esse Studios pieces are made to become part of a wardrobe of basics to be worn for years to come.

Harris Tapper

New Zealand’s Harris Tapper design minimalist pieces that are considered, elevated and work as both formal and casual attire.

The Curated

Whether looking for a winter coat without seasonal accoutrements or luxe knitwear in neutral hues, The Curated’s selection of minimalistic garments are sure to please for those seeking subtlety.


Found exclusively on Matchesfashion, Raey are our go-to for minimal, refined clothing that can be pulled out of our wardrobes with little foreword planning.

Max Mara

Italy’s Max Mara are at the apex of minimalist aesthetics, crafting luxury minimalist garments with a distinctly European feel.


Ready to release the French girl from within? Look no further than APC where yes, a Breton-stripe shirt is classed as minimal. Tres chic.

Frankie Shop

For all your oversized shirting and blazer needs, the Frankie shop has you covered with their shunning of patterns and refined color palette.


We will never say no to minimalist knitwear that makes us feel put together and ready for the day, and that made by minimalist fashion brand Toteme is the ultimate in our books.


Frame’s denim range is elite and beloved by many including under-the-radar style icon, Willem Dafoe. When looking for a new pair of jeans or trousers with a minimalist touch, look no further.


The brand making us feel perpetually on a summer holiday, Matteau make play with patterned motifs on occasion but the underscoring quality of the brand is rooted in minimalism.

Deiji Studios

A linen moment is never lost when the weather permits and for sets made for afternoons spend lounging (with SPF) in the sun, Deiji Studios’ darling sets are tailor made for the rays.

Another Tomorrow

With a sustainable approach in mind – including employing the use of organic cotton for almost all pieces – Another Tomorrow’s collection of basic white, black and navy t-shirts are a must for those shopping with minimalism and the environment front of mind.

Bare by Charlie Holiday

Picture yourself rising to greet the day with ease and slipping into an outfit that brings both comfort and style, and you have met the Bare by Charlie Holiday brand who crafte coats, sets and shirts made for minimalists.


A newcomer in the minimalist fashion brands space, Pave carry a range of pieces designed to become part of a capsule wardrobe and ideal to take you from the office to after work drinks.


Cast your minds to Katie Holmes breaking the internet in her matching knit bra and cardigan and you are already familiar with the Khaite brand, known for its enviable cashmere pieces and denim range.


Hungarian brand Nanushka crafte contemporary pieces that flirt with trends, yet also produce an array of minimalist garments ideal for the most subtle wardrobes.

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