Air France, KLM España and Forum Business Travel have organized a session under the title “Viajar con proposito: De la teoría a la practice in #sustainability”. The event took place at the Novotel Madrid City Las Ventas and was attended by half a hundred corporate travel managers and ESG managers from large companies. También ha sido retransmitida en streaming.
“Decarbonizar nuestro negocio is not an option, it’s an imperative” is the position taken with which the session began. According to the speakers who intervened on the part of Accor Hotels, Air France, KLM España, Airbus, American Express Global Business Travel, Bego Costa África and Deloitte, the strategy passed by “mobilize the whole value chain and work in a coordinated way”, not only airlines, but airports, energy providers, aircraft manufacturers, public authorities, clients, etc. It is also important that companies study the sustainability policies of their travel providers and work with them to plan more responsible trips.
El programa SAF Corporate de Air France-KLM is a good example, which allows its clients to make a contribution, based on their air travel, to invest in the production and supply of biofuel made from organic waste or synthetic elements, which reduces up to 85% the emissions of CO2 en el conjunto su ciclo vida, cuando se produced complying with the strictest possible sustainability norms. This purchase of Sustainable Aviation Fuel (SAF) is externally audited by KPMG.
Asunción Pérez Esteve, Director of Sales for Spain of Air France-KLM ha señalado que “The more production there is, the more affordable the SAF will be, which will help save the price gap between fossil fuel and sustainable.” Companies such as the supplier for the automobile industry Ficosa, the tour operator Icárion and the agency Bestours are already participating in this project driven by the air group.
Por su parte, el programa corporativo para pymes BlueBiz offers companies the possibility to contribute to reducing the environmental impact of flights made in the last 12 months by donating their accumulated miles (Blue Credits) a reforestation projects.
Last year, Air France and KLM España in collaboration with the magazine ‘Corresponsables’, carried out a survey, which highlighted that the fundamental pillar of a strategy responsible for corporate travel is the employment of sustainable suppliers, as indicated by 70% of respondents, followed by CO2 compensation, with 63%. The report also points out that: two thirds of the companies surveyed would be willing to pay a supplement on corporate trips to neutralize their carbon footprint.
At the beginning of the value chain are the great manufacturers of the air industry. To achieve net emissions in 2050, Airbus has one strategy what happens to the optimization of existing fleets and routes, the efficiency of airplanes in fuel consumption, the use of sustainable fuels and, even, the development of technologies that are less mature today, such as hydrogen.
Los clientes de Airbus count en total con más de 10,000 planes en servicio y todos ellos están certificados para volar con mezclas del 50% de SAFwhich would immediately suggest a 40% reduction in carbon dioxide emissions to the atmosphere in each flight.
En cualquier caso, los progresos son evidentes, the strategic plans that are already being developed, según Xavier Angrill, associate responsible for ESG in the Tourism Sector at Deloitte, ya incorporan un objetivo a medio plazo y assume compromisos. They are also conditioning the evaluation and the retribution based on these variables.
Compañías ledes del sector alojativo a nivel global como Accor Hotels llevan años marcando la pauta in este terreno y están ayudando a orientar la transformación. Rebeca Ávila, VP Sustainability Southern Europe This group, with thousands of hotels in the world, is aiming for a paradigm shift in sustainability.
From the point of view of the user, the contribution is decisive. Como señala la empresaria y viajera frecuente Begoña Fernández-Costales, CEO of Bego Costa Africa & Worldwide, a la hora de reservar “si algo ayuda a inclinar la balanza es saber que el provider has con politicas actives de sustainability”. Sin embargo, en su opinion las pymes “necesitan más información sobre las alternativa existentes en el mercado para orientar sus políticas compras con criterio respetuosos con el medio ambiente”.