Furla x She Is The Music: One Bag, Once Donation, The Fight For Musical Equality

Help Furla close the musical gender gap by purchasing a Metropolis Remix bag during MFW.

Help Furla close the musical gender gap by purchasing a Metropolis Remix bag during MFW.

As of today, September 23, Italian handbag maestros Furla announced that the house would be celebrating the launch of their new Metropolis Remix – a bag that fights against the gender gap in music. Featuring famed DJ and producer Silvie Loto, the presentation marks a newfound intersection between Furla and music, with the intention to foster a more equitable opportunity for women in the music scene.

In the spirit of staying contemporary and aligning with its brand DNA of truth, Furla is launching this event as a call to action. With only 20% of musicians identifying as female, Furla partners with She Is The Music, a non-profit organization founded by Alicia Keys in 2018, to raise the number of women working in music and develop the next generation of women in music. By purchasing a Metropolis Remix bag during Milan Fashion Week, Furla pledges to donate an amount equal to the proceeds to the organization.

All Metropolis bags are currently for sale at the Furla Duomo flagship store in Milan, from September 23, to September 30, 2022. Celebrity guests included Bella Thorne, Ginevra Mavilla, Olivia Valin,

Jessica Wang, Paola Alberdi, and Cinderella Balthazar.

  Bella Thorne
  Jessica Wang
  Ginevra Mavilla

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