After seeing huge success with two brick-and-mortar stores in Melbourne, beloved luggage brand July has opened a third outpost in Sydney. On September 19 a sleek minimalist store front was unveiled to the public in The Galleries in the heart of the CBD. The store features sky high ceilings, gray feature walls and beige accents for a serene beginning to your travel journey – when it’s more than often not.
“We have the most website visitors from Sydney than any other city in the world, so we’re excited to be able to better serve them by bringing them the July in-person experience,” co-founder Athan Didaskalou says. “We see the store as a marketing channel rather than just a selling platform. Travel is such a human experience, it’s great to be able to talk to customers in person about their trips, as well as hear about the features that most excite them in our products. We’re always keen to test, learn and further develop our products based on customer feedback.”
It comes after the brand was launched into the US market to combat a 90 percent loss due to the pandemic. July has since reemerged as the cult travel accessory with the likes of Chrissy Teigen and Apple Martin – the daughter of Gwyneth Paltrow – captured with the luggage in tow.
Shop our favorite pieces below before heading in store to see it in the flesh.
July Carry on Pro in Clay, $425. SHOP NOW
July Carry All Weekender in Chalk, $295. SHOP NOW
July Checked Trunk in Coastal Blue, $545. SHOP NOW
July luggage Sydney
Shop RG025, Ground Floor
500 George St, Sydney NSW 2000