The supermodel Alek Wek will design a line for Weekend Max Mara

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Alek Wek, the Sudanese supermodel named Goodwill Ambassador of the United Nations in 2013 for her commitment to refugees, will create a capsule collection for Signature Collectionla línea de Weekend Max Mara. It is a line of the Italian brand with which personalities from the world of fashion have previously collaborated, such as the editor Lucinda Chambers or the illustrator Donald Robertson.

The capsule will be called AWorld by Alek Wek y constará de prendas alegres y coloridas para el día a día. According to the words of the model, the result we can expect will be fairly eclectic. A mix between “African culture and London style, with a Boho touch”, according to Wek. Las prendas hablarán por sí solas del origen africano of the model that they will design, but they will be adapted to the needs of the vida urbana del público al que van dirigadas.

La palette de colors This collection will be dominated by those who make up the flag of South Sudan: green, red, black, blue and yellow. En ella veremos vestidos de seda prints, drapeados, a sheepskin vest, gabardinas or a line of accessories that will include the celebrity bolso Pasticcino de Weekend Max Mara.

alek wek weekend max mara

Adelanto de la colection de Alek Wek para Weekend Max Mara.


“Working with the creative team of Weekend Max Mara has been an exciting journey. Todo empezosa el otoño pasado. Compartí mis ideas, mis inspiraciones y especially mis obras de arte con el equipo. It was incredible to see how they transformed these ideas in such a good way, giving life to this collection”, said the model. It is not the first time that he was encouraged to introduce himself in the world of design, because on his day he launched a line of bags called Wek 1933.

Wek fue descubierta como modelo en Londres en 1995 por una agente, después de haberse trasladado desde South Sudan, where he was born in 1977 in the Dinka tribe, due to the civil war that engulfed the country. From then on, she became one of the most popular models of the 90s. Golden eyeby Tina Turner.

The collection designed by Alek Wek para Weekend Max Mara It will be available at the summer finale.

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